iBizAcademy

Free Webinar: Grow Your Online Presence with Email Marketing + Social Media

Posted by on May 6, 2013

email marketing social webinarEmail marketing is still the #1 communication channel, and combining the strength of email with social media marketing is a powerful combination.

This free webinar was presented by Dean Levitt of Mad Mimi Email Marketing with folks from GroSocial.

Mad Mimi is the easiest way to create, send, share and track email newsletters online. Mad Mimi is for people who want email marketing to be simple. Every day, over 40 million emails are sent, shared and tracked using our delightful and powerful service.

Grosocial‘s easy-to-use interface and powerful widgets allow you to quickly build interactive Facebook pages. Create promotions, contests, newsletters, surveys and more, giving your fans reason to return often to your page and share it with their friends.

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Posted in: Email Marketing, Social Media Marketing, Video

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Business Lunch, Networking and Keynote Presentation in Oakville

Posted by on April 29, 2013

Business Lunch and NetworkingCome out to enjoy a great business lunch while networking with other like-minded business owners and managers from the Burlington, Hamilton and Oakville areas.

Bring your flyers, brochures and business cards. There is no cost for networking, you just have to pay for your own lunch approximately $15 per person.

Keynote speakers will address issues that impact your business on a daily basis*. Bring a business associate or friend with you. Newcomers welcome. Limited seating so please RSVP to confirm you’re coming.

When: Thursday, June 6, 2013 from 12:00 PM to 1:30 PM (EDT)

Agenda

  • 12:00- 12:20 networking
  • 12:20 – 12:40 Each person gives a 1 min or less elevator speech on what they do
  • 12:40 – 1:00 Presentation
  • 1:00 – 1:30 networking

Venue: Hampton’s Restaurant, 754 Bronte Road, Oakville, Ontario, L6L 6R8

Free Bonus, just for attending:
Receive a complimentary copy of my 75-minute audio CD: Using Twitter for Business — simply bring a copy of this invitation to the event.

Hope to see you there!

Boris Mahovac R.G.D.
Small Business Marketing Coach, Web Developer and Speaker
iBizAcademy.com

photo credit: Old Shoe Woman via photopin cc

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Posted in: Upcoming Events

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(infographic) Linkedin for Business: Are You Making Money Using Linkedin?

Posted by on April 9, 2013

Are you using Linkedin for business? Are you a small business owner, or self-employed professional trying to generate sales using this business networking site to generate leads, and drive traffic to your web site or brick-and-mortar store?

According to this poll I conducted on Linkedin, 51% of respondents said they made no money using Linkedin.

I asked Linkedin members one simple question: “How much new business have you made on Linkedin in the last 12 months?” You can see the results of this poll by referring to the infographic below. The poll generated 419 votes, and 59 comments. In February 2008, I conducted my first poll asking this same question, and the results were very similar.

I have a feeling that a lot of people are invited to join Linkedin, so they create a profile, but then get stuck because they don’t understand how Linkedin works. Linkedin is just a tool, and it won’t work by itself, you have to learn how to use it.

First of all, you need to complete your profile. Linkedin will give you suggestions on what to do next, such as “add your photo” or “ask for a recommendation”. If you’re using Linkedin for business, don’t upload a logo of your business or company to your personal profile. Your Linkedin profile is for your personal information, so upload a recent photo of you. It doesn’t have to be a professional “head shot” as long as it clearly shows you.

Next, add all your current and past positions, even the ones you may think don’t relate to what you’re currently doing in business. Make sure you ask your current clients to recommend you.

If you’d like to learn more about using Linkedin for business, here are some additional tips and tactics:

Linkedin for Business infographic title=

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Posted in: Linkedin, Social Media Marketing

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Guerrilla Marketing Ideas: Using Custom Licence Plates + Internet Marketing

Posted by on March 31, 2013

Guerrilla Marketing Ideas: Using Custom Licence Plates + Internet MarketingThis is a low-cost, low-key but high-impact vehicle advertising option, even for people who are averse to having marketing messages splashed all over their vehicles.

Total cost is about $300 ($251.65 for Ontario plates + about $10 for internet domain name + about $50 for custom vinyl lettering). The best part is, this mini ad will work 24/7 for many years, and the more you drive your vehicle the harder it will work for you.

This guerrilla marketing tactic consists of 3 components:

  1. Register a custom license plate that somehow relates to your business. In this example, I’ve registered an Ontario license plate that reads NALUMI, which is the 1st part of the name of my Nalumi Better Business Networking Inc. business. This guerrilla marketing tactic works best if your whole company name can fit on an 8-character maximum allowed in Ontario (other jurisdictions may have different limitations), for example, if your business name is Miralco or Impeco, you should be fine.
  2. Only register your custom license plate if you can also register a matching .COM or other domain name. In case your business name is longer than 8 characters, for example Daniel Durst State Farm Insurance, you could use DDINSURE and register a .CA (Canadian) domain name. Once you pick a domain name, if it’s not your main domain, set up your new domain to simply forward to your main web site, so in this example Daniel would set up DDINSURE.ca to forward to his DanielDurst.com web site.
  3. If you were able to register a custom plate and found a matching domain name, the final touch is to add the letters WWW. to the left of your custom car plate and then .COM to the right (if the .COM is taken, you can try a .CA or .BIZ, but ideally you should try to find an available .COM). Simply ask any local signage company to cut these letters for you from reflective vinyl. If your vehicle colour is dark (e.g. red, blue, green, etc.) use white vinyl, if your car’s colour is white or light-coloured, use dark blue (for Ontario plates) or simply match the colour of the letters on your licence plate.

Feel free to use this PDF file to cut letters for an Ontario plate. If your own plates use a different font, or size, please forward a template to me and I will add the file to this blog post, or provide a link to a file in the comment section below.

More Guerrilla Marketing ideas.

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Posted in: Guerrilla Marketing, Off-line Marketing Ideas

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Do You Want to Be Top 1% on LinkedIn? I Can Help You Get There!

Posted by on February 12, 2013

top 1 percent on LinkedinLinkedin, the social networking site for business owners and job seekers, recently celebrated a milestone: 200 million users world-wide.

Today I received this email from Linkedin announcing that my profile is in the top 1% most viewed in 2012.

I have been using Linkedin for business for several years, and have found a simple-to-follow formula that I teach to my one-on-one mentoring clients, and also to students who attend my live workshops.

One of the ways to succeed in generating new businesses using Linkedin is to create a winning profile page.

First, start by adding your current position(s). If you’re self-employed don’t use the title of CEO or President, but use a more descriptive phrase, such as “Social Media Marketing Consultant at iBizAcademy.” If your business is incorporated, and you are the president, then describe what you do, for example “President, in charge of Membership and Franchising.”

If you’re an entrepreneur, you likely have several businesses, so list them all as your current positions.

One word of advice: when you’re describing a position use relevant keywords you want to be found for. Do some keyword research using this free tool from Google. Once you receive a number of recommendations don’t change the description of a position. This is because you will have to approach all your contacts to re-confirm their recommendation.

Once you have your current positions listed approach all your most recent clients and ask them for a recommendation.

I can teach you, too, on how to use this social media outlet from lead generation to closing more deals.

  1. If you’re on a limited budget, you can start with my self-study audio CD and mp3, Linkedin: Social Networking for Professionals.
  2. Next step would be to attend one of my Linkedin to the Max! workshops.
  3. Please contact me if you’d like to arrange for one-on-one training sessions with me.
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