For the longest time in internet marketing, we were limited to a dozen or so non-coutry-specific domain names: .com .net .biz .edu .gov .tv .mobi .info and a few others. Recently the Internet Corporation For Assigned Names and Numbers (ICANN) has approved 131 new domain name extensions!
There are domains now for everyone – if you sell real estate there’s .HOUSE and .RENTALs, for health professionals there are .CLINIC and .CARE, for shutterbugs there are .PHOTOGRAPHY and .CAMERA.
With these new domain extensions you can create more paths to your web site, with a portfolio of keyword-rich domains, which is great for Search Engine Optimization and Search Engine Marketing.
As good as WordPress is “out of the box” it does lack the SEO component. This is where All-in-one-SEO-pack (and other similar plugins) come in. Basically, the plugin creates 3 new input fields for each page and each blog post: Title, Description and Keywords (and some check boxes, which can be ignored in most cases).
The title tag can generally be ignored, as it will default to the title of the blog post, however, in some situations you may want to fine tune the title tag, for example, if the blog post title is longer than 60 characters, as in this example from my blog:
Post title: Blog Search Engine Optimization: How to Do Keyword Research to Get the Most Google Juice
Title tag: Blog Search Engine Optimization: How to Do Keyword Research
Blog visitors will see the longer title (with the words “to Get the Most Google Juice”), however, the search engines will pick up the title tag, as to them the words “google juice” don’t mean much.
The description tag is very important. If you don’t create it yourself the search engines will show two lines of text they think are relevant. That’s why we have to enter a description (not longer than 150 characters).
The Description is like a little classified ad for your whole page/post, and because the description will be displayed to people when they search, it’s our opportunity to address them (our prospects) directly. That’s why it’s a good idea to somehow include a Call-to-action in the description.
The description should also include your focus keyword phrase.
The keywords tag can safely be ignored, because Google ignores it, but since other search engines still read that information, it doesn’t hurt to enter it. The key here is to enter only the keyword phrases that actually appear on the page, so no keyword stuffing — this bad SEO practice is one reason Google decided to ignore this tag.
Before you even start writing copy for your page or blog post, do some research using this free tool from Google (you will need to open a free AdWords account)
The SEO plugin works well with just the default settings, and each field has its own little pop-up help info.
I think you pretty much know what social media is: we’re talking about sites such as Facebook, Twitter, and the more recent addition — Pinterest. The problem with Social Media is: there’s so much choice available to us, and if we don’t get the right recommendation and guidance on where to focus and concentrate our activity, we can get lost jumping from one web site to the next, producing zero results.
Listen to the audio recording with more tips
This is a 45 minute recording of a tele-seminar I did in 2012 with Cheryl Scoffield, the Follow up Queen.
Over the last 5 years I’ve tried using 3 completely different social media outlets: Facebook, Twitter and Linkedin.
I got onto Facebook very early on, as soon as that site hit the mainstream, used it for about a year or so, and then got scared off by privacy issues. Today I only use Facebook for personal stuff.
My romance with Twitter was even shorter. Although today I still use Twitter and have several accounts, my use of Twitter is very limited. To me using Twitter is a like crashing a party where everyone is talking to each other and I’m trying to make sense and join in a conversation.
Linkedin was and is a totally different experience. I started using this site back in early 2008, when my wife got laid off and I was helping her set up a home-based consulting business. Linkedin seemed like a logical choice then because it was – and still is – very much business-oriented.
After a year or so of actively using Linkedin I started seeing business results from my Linkedin activities.
If you can only select one site, then the social media outlet you really need to be on is Linkedin.
One of the reasons I like Linkedin is because it has a simple, single-minded goal: help you build business connections and in the process, help you generate quality leads and prospects who recognize you as the expert in your field.
The trouble with Linkedin, as with any new tool we’re not familiar with, most people don’t know how to use it properly, so they are struggling to make it work.
About 3 years ago I used Linkedin Polls application to ask Linkedin members one simple question: How much money have you made using Linkedin in the last year? The results were worst than I expected: 58% of respondents said they made nothing in new business.
I repeated the survey in Dec, 2011, with a bigger sample – over 400 respondents this time – but with similar results: 51% selected $0 as their answer.
There is a silver lining to this actually: 21% of respondents indicated that they have made more than $10,000 in the last year on Linkedin. So I think there’s great potential, people simply need to learn how to use Linkedin properly to start generating new business.
About two years ago I started hosting a live seminar series I call Linkedin to the Max. This is a half-day workshop where I spill the beans and reveal all my secrets on how I generate 20% of my income from Linkedin.
The 1st thing you need to do is complete your Linkedin profile, but the good news is, Linkedin will give you tips on what to do next to get to 100% profile completeness.
Once you’ve completed your profile with basic information, start looking at your current position or positions (many entrepreneurs will have multiple current positions or businesses – that’s OK) but also at your past positions.
Don’t use word like CEO or president alone, e.g. on my profile my current position is Marketing Mentor, Trainer, Speaker and Small Business Coach at iBizAcademy.com
If you do have an incorporated business you can use the title “president” but also describe what you do. Always think about keywords that are relevant to your business. (to find out more tips, listen to the audio)
What makes Google and other search engines, display some sites all the way at the top of the first page of search results listings, while other sites don’t even appear on page 57? The answer is: the best performing web sites have implemented Search Engine Optimization (or SEO).
Each search engine uses its own complex algorithm that takes into account dozens, or perhaps even hundreds of factors. Ever since we all started using search engines to find stuff online web site developers have been trying to figure out bits and pieces of the SEO puzzle. That on-going process is what search engine optimization is all about.
Every once in a while someone manages to reverse engineer Google to find a secret or two of what makes it work. When they find these golden nuggets, web designers and developers try to exploit the new SEO knowledge to ‘trick’ Google into giving their web sites top rankings.
If you could implement a few of these secrets on your web site that would translate into higher traffic to your site — free traffic at that — that can then be turned into new business — more clients or more customers.
When you do a web search on Google, and other search engines, they tend to display 10 organic listings by default, and most of us only bother to look down the first page. Most of us are satisfied by the results we get from page #1 of search results, but that also means that if your site is ranked at page 5 it will get significantly less traffic — if any at all.
In fact, the number of people who click through the listings diminishes rapidly as we move down the page. Google statistics show that 42% of searchers click the #1 listing on any given keyword search, 12% click on #2, only 8.5% on #3 and 6% on #4. This clearly illustrates the need to be on top of page one!
Search engine optimization consists of two sets of tactics: on-page optimization and off-page optimization.
What is on-page search engine optimization?
The purpose of on-page SEO is to make a web page as attractive to the search engines as possible. Nobody outside of Google knows for sure which factors are important at any one time, since these things are Google’s trade secrets, but some elements of a web page seem to count more than others:
For example, all the following elements should be present and should include the page’s focus keyword:
The title of the web page.
The URL of the page.
The page’s primary headline (as indicated in the HTML by the H1 tag).
The page’s META description.
The length of time your domain name has been registered for appears to matter, too.
In addition, the way the page content has been written seems to count more nowadays than it has in the past. For example, try to use words that are related to your page’s main focus keyword phrase. This is called latent semantic analysis.
For a keyword phrase that has little competition — few other web pages trying to get ranked for it — good on-page SEO can often be all you need to get a good results. However, in the real world most of the keywords we want to build pages around, and get traffic for, do have lots of competition.
That’s when off-page SEO becomes so very important.
What is off-page search engine optimization?
To understand how this works we have to go back to see what made it all happen for Sergey Brin and Larry Page who started Google in March 1996.
Their breakthrough was to realize that if web page ‘A’ on one site had a link on it to web page ‘B’ on another site, that link could be taken as a vote of confidence. So the more links that a page had pointing to it from other web sites, the more of an authority that page could be assumed to have.
These backlinks are still one of the main factors that drive off-page search engine optimization: generally speaking, the more backlinks you can get, the higher your pages will be ranked by Google and other search engines. For example, you can explore links to my own site by visiting this page.
Building backlinks to your pages is a relatively simple process, albeit somewhat time consuming. The trick is to find other so-called authority web sites that allow you to create links to you own site. One way to start building quality backlinks to your site is to do a Google search for one of your own keywords and see which sites are displayed in the so-called “organic” search results, and then visit those sites.
If the sites are blogs, you can regularly comment on their blog posts — make sure you say something constructive — while linking your business or name to your own web site.
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