OK, when’s the last time you updated your business card? Take a look at it now, and see if there’s room for improvement. Here are some tips:

• use both sides of the card to deliver your message;
• have a clear, benefit-driven statement that addresses your prospects needs/wants;
• include a call to action, such as “Visit our web site to sign up for my e-newsletter and receive a free special report/white paper“;
• in the call to action, see if it’s possible to use a custom URL so that you can track your sign-ups;
• ask your printer about using AQ coating because it will protect the ink from smudging, but – unlike UV coating – will allow your prospects to write on your card with a regular pen, or even a pencil.

If you’re really cash-strapped you can get your cards for almost nothing on line at VistaPrint.com, but I’d recommend you invest in a nice custom designed card, which will project a more professional image.

If you attend a lot of networking events, where you may leave your cards unattended for anyone to pick up, I’d recommend not using your real email address, but list a Yahoo, or similar account on the cards, so that you can protect yourself from unsolicited email.

Copyright 2007 Boris Mahovac R.G.D.